- Obey the rules of management
- Value business morals.
- Influence the world with broad perspective
- Serve our customers sincerely
- Morality: The basis of our business.
- Love: The source of our spirit.
- Honesty: The philosophy of our management.
- Harmony: The road to prosperity
Company Strategic Goals
- Building a century foundation.
- Shape a century brand.
- Make millions of elites successful
- Serve millions of families wholeheartedly
Our Strategic Plan
All of our entities connect and support each other thus enhancing a healthy development of the global business of Norland Industrial group.
Currently, Norland is implementing its “the second five year strategic plan” and making a strenuous efforts to achieve the its four main objectives of “building a century foundation, shaping a century brand, successfully making millions of elites and serving millions of families wholeheartedly”.